PRODUCT/SERVICE
Purpose of the Product/Service
What purpose and unique/ features distinguish your product/service?
- 복사물이 필요로하는 대학생에게 무료로 복사서비스를 제공하여 수요를 쉽게 확보
- 무료 복사로 간접적인 학생들의 학업경비 지원 및 상금 제공
- 대학생층에게 가깝게 다가가는 기업의 광고 역할 수행 (
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
Purpose
To achieve those 5 business sections successful, Seoul milk utilize their information system effectively. Not only Seoul but also other milk companies take serious view about their distribution network and system. Because comparing with other products, shelf life of milk is very short and if the company make and hold overstock, then they can't sell but cast it aside.
For example, if an
Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin
Purpose
▷ Psychographic Segmentaion은 광고 제작 시 주로 이용되며, 소비자들로 하여금 특정 브랜드에 대해 호감이 가도록 영향을 줄 수 있다.
▷ 다른 목적에 사용할 시에는 또 다른 비 인구통계학적 segmentation을 사용해야 한다.
구분
광고제작을 위한 세분화
신제품 개발을 위한 세분화
연구대상
1.1)Background & Purpose
Silver? NO! Senior !
고령화 시대, 60대는 더 이상 노인이 아니다.
‘일하고 싶다.’
‘여가를 즐기고 싶다.’
활동성 있는 55세 이후 퇴직자s
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.
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1.2) Service (Product)
교육 & 문화 서비스
연회비 120,000원
목적 : 시니어의 삶의 질 향상 위해 수준 높은 경제,의료,건강교육 세미
product.
For the fifth question: a. younger user more satisfaction with phone’s application.
b. older user feel satisfaction with lower cost phone.
Survey design
We design the research in a way that the requisite data can be gathered and analyzed to arrive at solution. We will follow the six basic aspects to design our research. They are the purpose of the study, the t
products, primarily as a response to demand from today’s time-poor consumers who want to cut the amount of time and money spent on their daily beauty or grooming routine. Super long-lasting beauty is another overriding theme, because such products are seen as being hassle-free and a good value for money due to the need to apply them less often than their conventional counterparts. These include
Purpose
PB has thousands of franchise stores and it also produces hundreds of products. First, for the PB’s headquarter, management of franchise is important. To reduce shopkeeper’s burden, PB gives franchise a full refund about stock. Headquarter bear the whole expenses from returned inventories. Because of this, new information system could minimize losses. The headquarter has to know how